Marketing in an efficient manner is a key step in the property management strategy of landlords. The competitive industry today demands property owners to think beyond the conventional means and look out for prospective customers through more than one channel. Here are five interesting ways to rev up marketing efforts for a rental property. Go the Digital Way Digital advertisements both paid and free can promote your property across borders. Do not underestimate the power of emerging social media in the real estate industry. Pictures of the property may be posted across multiple websites, inviting the interested customers for an open house. Some creative landlords also offer virtual tours for customers and introduce incentives for online enquiries. Hire a Reliable Property Management Firm Apart from managing the documentation and maintenance processes of rentals, full service property management firms are a great source of effective marketing techniques. They tap the network that has been built through the years and combine it with the industry experience to provide outstanding results. A vacancy that lasts more than a month can have a serious impact on the mortgage payer and it is highly recommended to resort to this competent technique in such cases. Plant a Signage Invest in bright custom-made signage to attract locals to your accommodation. Signage sizes may vary depending upon the regulations of the area but however a clear difference can be made by using eye-catching and professional boards. Include the attractive amenities of the accommodation and ensure the information is clearly visible.